At first glance, we look like a photo booth business. And that’s intentional.

Think of it like having a personal chef rather than ordering off a set menu. Corporate clients do not pick from a fixed combo — the plan gets curated specifically to what your business needs, pulled from a toolbox of options. A few examples below, not an exhaustive list — each one works on its own, and works even better as part of a planned strategy.

• Lead and contact capture, with consent — when that is the goal, asked plainly and recorded clearly, while I am the one asking.
• A branded print that outlasts a business card — kept on a fridge or a desk long after the cards from the same event hit the recycling bin. That is the return on your event, still working for you weeks later.
• Survey data from your own guests — asked live, in the moment, by a person reading the room. Guests skip the same question on a touchscreen far more often than they answer it when I ask it out loud.
• The photo shared straight to the guest’s inbox — your branding travels home with them the moment they walk away from the booth.
• A social-share prompt while the room is still full — delivered by me, in person, timed to the moment. A printed sign asking the same thing gets ignored the way most signs do.
• A live sharing gallery that becomes your content library — every photo from the night, ready for your own social media and advertising afterward.
• An audio guest book, pointed at your business — reviews, testimonials and answers to the question you actually want asked, in your customers’ own voices, reusable in your marketing with their consent.
• A trained team, not just a rented booth — I work the floor beside your staff, sharing the marketing, sales and engagement moves in real time: how to open a conversation, keep someone talking, and handle an objection with a real customer standing there.
• Tangible data for your own stakeholders — the post-event debrief hands you what happened, not just how it felt.
• A reason to stop at your booth, not just walk past it — on a trade show floor where a row of engineering firms all look interchangeable, booth to booth, the mirror photo booth is the reason someone walks over to yours first.

None of this is a fixed package. It is a toolbox, and knowing which pieces to reach for is most of the job — and none of it does much on its own without someone there running it live.

That holds even at a goodwill event. Wanting to reach people who are already interested in hearing from you is not a conflict with supporting a good cause — the debrief afterward is what you bring back to your own stakeholders to show for it.

Most of what I do comes down to two things: helping people make money, and helping them stop losing it. That is usually where I start looking.

What follows is not a service menu. These are the things I actually get asked about, and what working backwards from them tends to look like.

Your staff have completely different comfort levels with technology

Some of your people want pen and paper. Some want everything on a phone. Both are right, and a system that only serves one of them gets quietly abandoned by the other.

That usually means a hybrid: forms that can be filled out in the field on paper or on a screen, documentation people will actually open, and automation for the parts nobody should be retyping.

There is too much paperwork and some of it could probably be automated

Often true. Not always worth it. The useful version of that conversation is which parts are worth automating, which parts just need a better form, and which parts should stop being done at all.

Practical pieces I can help with: documentation and SOPs, office systems, field forms, a simple CRM that does not cost you a subscription forever, Google Business Profile and Meta Business Suite setup, and the Canva materials you keep meaning to make.

You have a great product and no real sales process

It does not matter how good the product is if nobody knows how to sell it. That is a process problem and a training problem, not a personality problem, and both can be built.

You keep hiring people and the results are not what you need

They leave. They were not trained. They did not have the experience. Or the labour pool simply does not contain the finished person you are picturing, and the real answer is hiring for potential and building the rest.

Where it fits, the WorkBC Wage Subsidy and the Employer Training Grant can carry part of that cost. Eligibility gets assessed, never assumed — that is the hiring and wage subsidy side of this.

Consulting is quoted on what you actually need — the problem, the objective, the scope, and whether anyone else has to be brought in. There is no rate card, because there is no standard job.

Two questions worth answering before you ship a banner across the province: what makes somebody stop, and what happens once they do?

Most exhibitors solve the first one with a bowl of pens and hope for the second. A mirror photo booth solves it differently — people come over because they want to, and they stay long enough for your team to have an actual conversation.

What are you spending to be there?

Booth fee. Travel. Hotel. Staff time, which is the expensive one nobody puts on an invoice. Signage, banners, printed material, promotional items. Days out of the shop.

If you are investing that much to be in the room, the question worth asking is not whether you showed up. It is what you want to come home with.

An example: the energy expo

A company is going to an energy expo. Same floor as everyone else, and most of the booths look much the same. The question I usually get is “how do we get people to stop?”

The answer is not automatically a bigger booth. It starts with a different question: what do you want people to actually do?

• Leave you their contact information
• Answer a few survey questions
• Give you a testimonial in their own words
• Remember your company next week
• Understand what you actually sell
• Have a real conversation with your staff

Once we know the answer to that, the booth becomes a tool rather than the plan. It gives people a reason to stop, a reason to stay, and something to talk about while they are standing there. Questions get asked at the moment people are happiest to answer them. The photo goes home with your name on it.

The goal is not “everybody loved the photo booth.” The goal is what your company brought home from the event.

How I run a corporate event

Somebody has to start the conversation

Not everyone likes walking up to strangers. I do.

I will work the room. I will draw people over, get them curious, explain what you do, introduce you, and hand the conversation to your team once it is warm. If your people would rather spend their time talking to the ones who are genuinely interested, this is what frees them up to do that.

I can also train your own staff to do it, which is worth more to you in the long run than hiring me every time.

“Who is going to want a photo at a forestry conference?”

Everybody, as it turns out.

Not because they came for a party. Because people want proof they were there — that their company showed up, that their crew was in the room, that they represented their organization. A good photo of coworkers with your branding on it is a post, a keepsake and a record of attendance all at once.

The point is not that engineers secretly love photo booths. The point is that the photo is useful.

And at most industry events every table looks the same: banner, logo, a couple of people standing behind it hoping somebody stops. The part I add is the reason to walk over in the first place.

A dead phone is an opportunity

I have been the person at an event whose phone is at four percent. You are not networking at that point. You are looking for an outlet.

A charging station gives people a reason to stand still near you for fifteen minutes, and fifteen minutes is a conversation. That is the whole thinking behind it — start with what people actually do, then work backwards to the equipment.

You do not need a marketing department

Plenty of businesses want to be at an event and are missing the pieces. No signage. No swag. Nothing printed. Not enough people to work the room. And no clear idea of what they are supposed to accomplish once they get there.

That is a solvable problem. I can help work out what is actually needed, provide some of it, and source the rest — I have access to custom printed materials, and where something falls outside what I do, I will find you someone who does it well.

The Voice Experience

The same technology behind our audio guest book, pointed at a business purpose. Attendees pick up a handset and record a message — a reaction to a product, a piece of feedback, a testimonial in their own voice rather than a survey checkbox. It is branded to you, and what comes back is usable content instead of a spreadsheet, feeding straight into the reusable photo and content library above.

Want it working for you after everyone goes home? I can curate a social media package from the event — photos, clips and voice content selected and prepared for your channels, not handed over as a folder you never open.

Recruiting & career fairs

Candidates meet a dozen employers in an afternoon and remember two. An approachable, interactive booth signals a workplace with personality, and gives a prospective hire a relaxed way to start talking to your team. Long after the fair, the photos on their phone still carry your name.

Hiring off the back of it? That is the other half of what I do — see hiring and wage subsidy on the consulting page.

I work most often with organisations in forestry, energy, mining, industrial and construction, engineering, and the resource sector generally — the companies sending teams to conferences and trade shows where the competition for attention is genuine. Smaller organisations are just as welcome; this is simply where I spend most of my time.